All Def Con 420
Virtual Cannabis Convention
The All Def Con 420 was a special cannabis-focused edition of All Def’s first fully virtual convention, blending comedy, culture, and cannabis into one digital experience. I designed the complete marketing graphics package to promote the event across social platforms, along with the production GFX assets used during the live broadcast. From promo visuals and countdowns to on-screen overlays, transitions, and branded assets, every element was built to maintain consistency with the All Def identity while infusing a cannabis culture aesthetic. The result was a dynamic, sponsor-ready virtual event that successfully captured the spirit of 420 in an engaging, digital-first format.
Deliverables: Marketing graphics package, production GFX assets, event overlays, motion graphics, digital branding.

























